Utility Programs · Checked October 14, 2026

VPP Programs by Manufacturer: Channels and Program Design

How battery manufacturers act as aggregators, how their channels compare with product-agnostic utility programs, and where each sits between demand response and an orchestrated virtual power plant (VPP).

VPP Economics has no affiliation with, sponsorship from, or endorsement by any utility, aggregator, platform, or device maker named here.

The short answer

  • A manufacturer-run program is a delivery channel, not a program design. The battery maker acts as the aggregator for a utility or market program: it enrolls its own customers, dispatches its own fleet and passes payment through. A product-agnostic utility program sets one set of rules and accepts several brands. Many programs, such as Mass Save’s ConnectedSolutions, run both channels at once (Mass Save).
  • Most manufacturer channels deliver event-based demand response. Of the programs Tesla lists as virtual power plants (VPPs), most call batteries for a few dozen summer events (Tesla virtual power plant programs; Tesla ConnectedSolutions page). Daily scheduled dispatch and wholesale participation, as in Tesla Electric and sonnen’s fleet in ERCOT, are the exceptions (Tesla Electric VPP page; sonnen Texas expansion release).
  • The channel decides how much value reaches participants. Massachusetts utilities pay $275 per kW-summer; Tesla passes on 80%, or $220 (Tesla ConnectedSolutions page). Other channels use guaranteed fixed payments, upfront per-kW incentives or bundled electricity rates.
  • Program pay is not grid value. Manufacturer-channel rates run from $50 to $275 per kW, against about $122 per kW-year at PJM’s 2027/28 capacity price (PJM 2027/28 capacity auction report). The gap reflects program budgets, event frequency and what each utility avoids, not device capability.
20%Tesla’s fee on ConnectedSolutions pay
≈30Utility and market programs Tesla lists
500 MWhSolarEdge storage enrolled through utility platforms
5Ways manufacturer channels pay participants

Two channels into the same program

For a utility or program manager, the choice is less about which batteries can join than about who runs the relationship with the device. The two channels split five responsibilities differently.

ResponsibilityManufacturer-driven channelProduct-agnostic utility program
Who enrolls the deviceThe manufacturer, in its app or through installersThe utility or program administrator, often through approved integrations
Who dispatchesThe manufacturer’s own fleet softwareThe utility’s DERMS, a contracted aggregator, or the device maker under utility rules
Who sees device dataMainly the manufacturer; the utility sees fleet resultsThe utility can require device-level telemetry
How pay reaches participantsThrough the manufacturer, sometimes net of a feeDirectly from the utility, as a credit or check
Which devices qualifyOne brand, often current models onlySeveral brands, sometimes several device types

The manufacturer channel reaches an installed fleet quickly, with no new integration for the utility. The cost is control: dispatch and device data stay with the manufacturer, and payment passes through it. Bring-your-own-device (BYOD) designs keep the rules with the utility but must integrate each brand, usually through distributed energy resource management software (DERMS).

Who controls dispatch and data

Software platforms are blurring the line between the two channels. SolarEdge batteries reach utilities through EnergyHub’s DERMS (SolarEdge 500 MWh VPP announcement) and WeaveGrid’s orchestration platform (WeaveGrid and SolarEdge partnership). Generac sells its own Concerto DERMS to utilities, putting the manufacturer on both sides of the integration (Generac Smart Grid Ready). In El Paso, the utility manages dispatch of Base Power’s home batteries directly (ESS News on El Paso Electric and Base Power). Tesla dispatches its own fleet in every program it lists (Tesla virtual power plant programs).

Visibility matters for measurement and verification (M&V). A utility settling on meter baselines can accept fleet-level results; one counting batteries toward resource adequacy or distribution planning needs device-level telemetry. See VPP vs DERMS and Measurement & Verification.

Demand response vs. orchestrated VPP

Manufacturers often use “virtual power plant” for any grid program. Demand response calls devices for a limited number of events, usually to cut a summer peak, and pays mainly for kW delivered. An orchestrated VPP dispatches a fleet frequently and can stack wholesale energy, reserves and capacity (ACEEE; Lawrence Berkeley National Laboratory). In both, the aggregator or utility makes the dispatch decision, not the device owner.

ConnectedSolutions runs up to 60 events of at most 3 hours from June to September (Tesla ConnectedSolutions page), and California’s Demand Side Grid Support (DSGS) dispatches only when wholesale prices exceed $200 per MWh (Tesla DSGS page). Both are event-based. Daily windows, as in San Diego Community Power, Hawaii’s BYOD+ and Generac’s California program, deliver regular grid flexibility without market bidding (Tesla San Diego Community Power page; FranklinWH Hawaii BYOD+ page; Generac California VPP terms). Tesla Electric bids members’ Powerwalls into ERCOT’s Aggregated Distributed Energy Resource (ADER) pilot for energy and reserves (Tesla Electric VPP page; ERCOT ADER pilot). The characteristics that separate these designs are laid out in VPP 101.

Where manufacturer programs fit

From event-based demand response to orchestrated VPP

Swipe to see the full chart →

Event-based demand responseOrchestrated VPPFew called events, one service → frequent dispatch, several grid servicesConnectedSolutions (MA, RI, NH): ≤60 summer eventsAPS / TEP: performance events, 4–10 p.m.National Grid NY, ORU: ~10–20 eventsDSGS / ELRP (CA): price-triggered eventsDuke (Carolinas): monthly credit, utility controlGreen Mountain Power (VT): 5–8 events a monthSDCP (CA): daily scheduled dispatchHawaii BYOD+: daily 2-hour windowGenerac California VPP: daily export + resource adequacyTesla Electric (ERCOT ADER): energy and reservessonnen + SOLRITE (ERCOT): 14–16 grid servicesDemand responseScheduled daily dispatchWholesale, multi-service
VPP Economics classification from published program terms: Tesla ConnectedSolutions page; SolarEdge APS page; Enphase New York programs page; Tesla DSGS page; Enphase Duke Energy page; Enphase Green Mountain Power page; Tesla San Diego Community Power page; FranklinWH Hawaii BYOD+ page; Generac California VPP terms; Tesla Electric VPP page; ESS News on the sonnen battery-only VPP. Placement is a judgment about dispatch frequency and the number of grid services, not a ranking of value.

How value flows through the channel

Most programs pay per kW of average event performance. Where Tesla publishes both the utility rate and its net payment, the difference is the manufacturer’s fee. The PJM capacity price is a reference for what peak capacity is worth to the grid in one market, not a payment any participant receives.

Per-kW pay through manufacturer channels

Dollars per kW per season or year, gross

Swipe to see the full chart →

$0$100$200$300Massachusetts ConnectedSolutions · utility rate$275 per kW-summerSame program via Tesla · net to participant$220 (Tesla keeps 20%)NH / RI ConnectedSolutions · utility rate$225Same program via Tesla · net to participant$180TEP via SolarEdge · up to$120APS via Tesla, FranklinWH, SolarEdge$110DSGS via Enphase · approx.≈$60–$80SRP via FranklinWH$55National Grid NY via Tesla, FranklinWH$50Reference · PJM capacity 2027/28≈$122 grid valueUtility program ratePaid through the manufacturerGrid value reference
Sources: Tesla ConnectedSolutions page; SolarEdge 500 MWh VPP announcement; SolarEdge APS page; Tesla APS page; FranklinWH APS page; Enphase DSGS page; FranklinWH SRP page; Tesla National Grid NY page; FranklinWH National Grid NY page; PJM 2027/28 capacity auction report. Season definitions differ by program. All payments are gross, not net profit, and depend on measured performance.
Pass-through, net of fee

Utility rate minus a share

Tesla pays participants 80% of ConnectedSolutions compensation, locked for five years, and keeps the rest for administration (Tesla ConnectedSolutions page).

Guaranteed fixed pay

The manufacturer takes performance risk

Generac offers a guaranteed ConnectedSolutions incentive over 5 years (Generac ConnectedSolutions page), and $1,000 upfront plus $100 a year in California (Generac California VPP terms).

Upfront per committed kW

Pay for capacity up front

Green Mountain Power pays $850 per kW upfront through Enphase (Enphase Green Mountain Power page); Hawaii’s BYOD+ pays $400 per committed kW through FranklinWH (FranklinWH Hawaii BYOD+ page).

Monthly credit

Steady bill credits

Duke’s battery control program pays $35–$71 a month through Enphase (Enphase Duke Energy page); Tesla Electric credits members monthly in ERCOT (Tesla Electric VPP page).

Bundled rate

Value folded into the tariff

sonnen and SOLRITE offer solar and storage for a 12¢ per kWh all-in rate plus about $20 a month, with the fleet providing ERCOT grid services (sonnenConnect Texas; Solar Power World on the SOLRITE–sonnen offer).

Utility direct

No intermediary

In product-agnostic programs the utility pays participants directly. ConnectedSolutions pays $275 per kW in Massachusetts through any approved channel (Mass Save).

Manufacturer channels vs. multi-device programs

A manufacturer channel enrolls one brand of battery. Many utility programs enroll several device types under one design: ConnectedSolutions also pays smart thermostats (DOE Liftoff), and many of the utilities in our registry pay for EV chargers and water heaters alongside batteries. For program managers, multi-device designs spread fixed administration costs and diversify the fleet; for aggregators, they widen the addressable base. Compare Programs by Utility and Programs by State, and see How VPPs Make Money for where each party’s revenue comes from.

Utilities and program managers

Choose channels deliberately

Manufacturer channels are fast to launch. Product-agnostic designs with DERMS integration give more visibility, keep more of the budget with participants, and make it easier to move from events toward daily dispatch.

Aggregators

Moving up the spectrum

Daily dispatch and wholesale participation, as in ERCOT and California resource adequacy, turn a few events a year into recurring grid flexibility revenue.

Manufacturers

From fee to platform

The channel’s value is the installed fleet. Platforms such as Generac’s Concerto and SolarEdge’s DERMS integrations position manufacturers to serve utilities directly, not only as pass-through aggregators.

The battery side, at Battery Economics

This page looks at program design. Battery Economics covers what enrollment means for the battery: which models qualify in which states, backup reserve during events, warranty throughput caps, wear and round-trip losses against program pay, and brand-by-brand battery terms.

Model it

The Residential VPP Calculator compares program pay for VPP devices by ZIP code, and the Orchestrated VPP Calculator estimates fleet value in NYISO, CAISO and ERCOT wholesale markets.

Method and caveats

Program terms come from each manufacturer’s and administrator’s own pages, checked October 14, 2026. The channel comparison describes typical arrangements; individual programs vary.

Placement on the demand response to orchestrated VPP spectrum is a VPP Economics judgment based on published dispatch frequency, event windows and the number of grid services. Pay figures are gross and shown per kW per stated season or year; PJM capacity is a grid value reference, not a participant payment.

Keep going